About Us
ITC is one of India's largest integrated agri business enterprises with significant presence across every node of the agri value chain. The leadership position of ITC's Agri Business is anchored in its strong and enduring partnerships with farmers across the country, which has revolutionised the agricultural sector in rural India.

ITC Agri Business is one of the leading domestic players and exporters of numerous agricultural commodities. It works with farmers to improve the productivity and quality of various crops and sources the finest of Grains, Oil Seeds, Pulses and a range of value-added agri products such as Processed Fruits, Coffee and Shrimps across multiple geographies in India. Backed by decades of expertise, the business deploys customised infrastructure and technology to supply these products to discerning customers in India and over 60 markets worldwide.

ITC Agri Business' unique strength is the extensive backward linkages it has established with the farmers. A powerful illustration of this unique business model is the pioneering ITC e-Choupal initiative that delivers largescale societal value by co-creating markets with rural communities. ITC e-Choupal is a unique click-and-mortar channel that facilitates the two-way flow of goods and services in and out of villages. It is the largest Internet-based intervention in rural India by a corporate entity. The initiative has won numerous awards, including the United Nations Development Program World Business Award, the Stockholm Challenge Award, and the Development Gateway Award.

 

 

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